The owner of this Burnaby spa realized that after several years in business her existing brand had become stale, and felt her business had outgrown it. She approached Ambition to create a brand that would not only reflect where her business was at present, but where it would grow to in the future.
After consulting with the owner, we developed the logo you see above. The stylized 'r' represents strength, growth, pride and beauty. The fonts chosen are modern, yet timeless, and reflect the stylish flair of the spa, and the colors are calm, soothing and serene.
After unveiling the new logo and print collateral it was well received by both staff and customers. In fact, the spa continued its successful growth and is now in the process of relocating to a new, larger location. We are currently working with Relax to help create design and brand assistance during this growth!